Why Mood Boards Matter with Elles Rodenburg

 Elles is over the moon for mood boards. Learn why.

 Why Mood Boards Matter with Elles Rodenburg


Today I’d like to introduce you to the work of Elles Rodenburg. She is a Dutch pattern designer who creates beautifully romantic floral patterns, all of which explode with detail and depth.

Elles lives in Delft, a picturesque city in the Netherlands famous for the Delft Blue porcelain. Her design studio, where she creates her patterns, is also based in this city of blue.

When I spoke with Elles she talked about how important mood boards are to her creative process, and how they have helped her establish a signature style. I can’t wait for you to read what she has to say…and to see her breathtaking mood boards. I have a feeling you’ll become a fan of mood boards too!


Hi Elles! Can you tell us a little bit about your background as an artist and how you got into surface pattern design?

My background is in graphic design, and in 2009 I started my own business. I did graphic design and styling for a while, but quickly landed on photography as my main source of income. I really loved it, and had beautiful photography assignments. I took portraits, shot weddings and did lifestyle photography.

Eventually I discovered surface pattern design and started developing my skills in it at the same time I was working on my photography business. But then after my first daughter was born I discovered that I didn’t have enough time to devote to both photography and surface pattern design. I realized that I had to make a choice. I could stay in photography or choose a new path as a surface pattern designer. I decided to follow my heart. I decided to embrace my entrepreneurial spirit and build my dream. Continue reading “Why Mood Boards Matter with Elles Rodenburg”