Elles is over the moon for mood boards. Learn why.
Today I’d like to introduce you to the work of Elles Rodenburg. She is a Dutch pattern designer who creates beautifully romantic floral patterns, all of which explode with detail and depth.
Elles lives in Delft, a picturesque city in the Netherlands famous for the Delft Blue porcelain. Her design studio, where she creates her patterns, is also based in this city of blue.
When I spoke with Elles she talked about how important mood boards are to her creative process, and how they have helped her establish a signature style. I can’t wait for you to read what she has to say…and to see her breathtaking mood boards. I have a feeling you’ll become a fan of mood boards too!
Hi Elles! Can you tell us a little bit about your background as an artist and how you got into surface pattern design?
My background is in graphic design, and in 2009 I started my own business. I did graphic design and styling for a while, but quickly landed on photography as my main source of income. I really loved it, and had beautiful photography assignments. I took portraits, shot weddings and did lifestyle photography.
Eventually I discovered surface pattern design and started developing my skills in it at the same time I was working on my photography business. But then after my first daughter was born I discovered that I didn’t have enough time to devote to both photography and surface pattern design. I realized that I had to make a choice. I could stay in photography or choose a new path as a surface pattern designer. I decided to follow my heart. I decided to embrace my entrepreneurial spirit and build my dream. Continue reading “Why Mood Boards Matter with Elles Rodenburg”